I work with small and semi-big businesses, startups, and freelancers, to determine the best way to engage existing clients and prospective ones.

Digital marketing is an umbrella term that’s used to describe various forms of marketing that are done online.
This includes Web Design and Development, search engine optimization (also known as SEO), and Paid Media such as Google Adwords, Facebook/Instagram advertising, and (YouTube) video advertising.
Digital marketing allows businesses to leverage different online channels to better target their customers and prospective ones. It brings together all of the latest marketing tools, technology, and trends, and utilizes them to help businesses of all shapes and sizes to effectively reach out to their customers and prospective customers. Each channel is designed for different audiences and offer various targeting methods.

Effective marketing is about connecting with your audience at the right time and place – today that is online.
The average person spends twice as much time online as they did 10 years ago, which means that the way people shop for products and services has changed.
Thanks to new technology, people now spend more time online than ever before, which is why digital marketing has become such a popular option for many brands.

I work with small businesses, startups, and freelancers, to determine the best way to engage existing clients and prospective ones. First I use the company’s existing business model to consider what market potential there is, and then create a marketing strategy that should work successfully for the brand, allowing them to achieve their goals. In terms of what exactly I will focus on, that depends on the business itself and its specific needs.

My consulting checklist:

  • Perform an evaluation of existing marketing, such as social media, SEO, and email marketing, in order to create more effective marketing methods.
  • Check the website if there is a room for possible improvements
  • Find new opportunities for the business to engage with existing customers and attract new ones.
  • Improve company branding so that it resonates better with customers and prospective customers.
  • Improve client engagement and communication, a great tool for this is social media campaigns that can involve various social media platforms. (paid and organic)
  • Coordinate platforms for content, such as a blog and website landing pages, using SEO to ensure that all content is search engine friendly and ranks the pages and site highly in Google and other search engines.
  • Manage marketing campaigns run via email, social media, mobile marketing, and local marketing.
  • Use analytics to monitor success and ensure that optimal results are achieved.