Why is Content marketing important for your business?
It’s important to tell the story to users… but not the story about “us”(you), where you boast with your achievements, certificates, acknowledgments, and millions of dollars you earn. It’s important to tell what is the best you can offer, that suits the user’s needs – the key to success in content marketing is storytelling.
First, we need to understand the four steps of the purchase cycle:
- Awareness. Everything starts with the consumer’s need for something, and yet they are not aware that there is a solution to their problem.
- Research. Once the consumer becomes aware that there is a solution, the market research starts. That search for detailed information we can compare with education. The buyer is trying to find out as much information as possible so that he could start with a comparison and making calculations depending on his needs and financial capabilities.
- Consideration. At this point, the user starts to compare different products from different suppliers to find a high-quality product for a reasonable price.
- Purchase. Finally, the consumer makes his decision and proceeds with purchase.
Each stage of the user’s state of mind requires a different approach (a different story and tone of conversation) that helps him move from phase to phase to the final result that would be the purchase (conversion). Be sure to plan and design content according to your brand strategy, business mission and vision, and organizational culture.
If content marketing seems too complicated for you, contact me and I will help you develop your web strategy and tell your story!