Community manager communicates with social media followers on behalf of a company or a brand.
He publishes and controls the content on the social media, takes part in customer support by collecting and providing feedback. In addition to having the task to animate existing users, he needs to attract new users by properly implementing the strategy. Certainly, this type of communication belongs to B2C segment (business to customer).
As the basis of every social media is different, so the audience engagement must be different too. It takes lots of effort, knowledge, and creativity to design and publish quality content. Now, we are entering the segment of strategy for a social media appearance.