Crisis communication happens on a daily basis, even if we aren’t aware of it. News on the Internet are spreading at lightning speed, and if it’s about bad news, we all know they are spreading faster than the speed of light. It has never been easier to announce an event than today in the digital world. Unfortunately, in today’s world, we have more negative comments and connotations than the positive and motivating ones.
Businesses are facing, different crisis situations, almost on a daily basis, which, if they are not solved properly, can seriously jeopardize the business. The good reputation takes years to create, but only one crisis situation or even a wrong sentence can endanger it for a long time. I can compare it with a crumpled paper – once it’s wrinkled, it is impossible to bring it back to the original state.