I will leave the matter of design, color combination, fonts and other visual elements for some other blog, and I will focus more on website functionality.
Responsive design is must have. More and more users are using their smartphones for web search and social media exploring. The website should be the same quality on desktop, laptop, tablet, and mobile phone. Otherwise, you can forget about half of the users from your target list.
Simple navigation allows visitors to navigate easily through a website and to find quickly what they are looking for. If that doesn’t happen in a short time, visitors will leave the page. When searching the website, users often have no patience if they can’t find what they are looking for right away. They are scanning the site hoping to find what they are looking for, or at least a sign that they are searching at the right place. Using logos, different tagline, CTA (call-to-action) phrases are very helpful in that case.
Optimized content – in order for your target users to find your website, the page must be optimized for search engines (SEO friendly). However, keep in mind that the content should be also tailored to users, not only for search engines. If you don’t know how to make a good balance, don’t worry, I do! Using the right keywords, visitors will find your website, and if the content is relevant to their needs, they will soon become your users.
Social network – communication through a website belongs to a group of mass communication, therefore it’s incomplete. That kind of communication lacks feedback, so it is important to allow users to comment on content on the website, through a contact form, e-mail, or through a link to business profiles on social media. If you have customer support, live chat is also one of the most popular options.